AP Money & Markets
The Associated Press is "thinking outside the stox" to provide newspapers innovative ways to give readers analytic, explanatory and forward-looking financial data. AP Money & Markets is a new service with print and online content that reflects the changing world of financial data - essential information for readers and investors.
Online, we're partnering with Morningstar to offer powerful financial tools that can help newspapers build their online content, readership and advertising.
Key Highlights
- Comprehensive data from Morningstar on 7,000 stocks, 17,000 mutual funds and more than 300 exchange-traded funds
Performance rankings by stock sector (biotech, software, media, etc.) or mutual fund category (U.S. stock funds, international funds, bond funds, etc.)
Market Movers: Top 10 gainers, losers, volume leaders on NYSE, NASDAQ and AMEX
Stock and mutual fund quote lookup
Stock and mutual fund A-to-Z lists: Names and ticker symbols link to Morningstar profiles
Price performance, financial statements and key ratios
Customized lists of stocks, mutual funds and industries of local interest
Morningstar Market Barometer
- AP Wall Street story, updated throughout the day
- Top 10 business news stories, updated throughout the day
- Latest business video stories from Online Video Network
Convergence
Print and online complement each other
Print modules drive readers to your site for latest content and additional details
Local content in both reinforces brand
Online content creates opportunities to cross-sell advertisers
Design features
Infinite design opportunities
Modular - customize content and look to fit your needs
Select modules you want and embed them the way you'd like
Modules snap together to integrate easily with different site designs
Integrates easily with local business content
Revenue opportunity
Fresh look and product bring new interest to key content area
Modules create advertising and sponsorship opportunities
You keep the ad spaces and revenues or we sell the ads and split the revenue
Financial services account for more than $150 million in online ad spending a month -- but many newspapers are not benefiting
Financial data reader demographics
Stock and mutual fund owners are in demographic sweet spot
More than half of U.S. adults own stocks
Fund owner's median household income is $69K; U.S. median is $44K
36 percent of readers look at stock tables
Readership Institute ranked business/finance as a key topic to grow readership
